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Gucci Presents: Gucci Guilty The Original Episode

Inspired by contemporary rebels, Gucci Creative Director Frida Giannini has created Gucci Guilty, a daring fragrance for modern trend-setters. Discover more at...

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Gucci Presents: Gucci Guilty Behind the Scenes interview with Frida Giannini

An exclusive interview with Frida Giannini -- Gucci's Creative Director. Gucci Guilty -- the fragrance for women. Starring Evan Rachel Wood and Chris Evans. Directed by Frank Miller. Soundtrack by...

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Gucci Presents: Gucci Guilty Black Behind The Scenes

The intriguing new story marks the return of stars Chris Evans and Rachel Evan Wood. Directed by Frank Miller, the short film features the "Strangelove" (Guilty mix) soundtrack by Friendly Fires and...

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Gucci Presents: Behind the Scenes of the Gucci Guilty film – Frida Giannini...

An exclusive interview with Frida Giannini -- Gucci's Creative Director. Gucci Guilty -- the fragrance for women. Starring Evan Rachel Wood and Chris Evans. Directed by Frank Miller. Soundtrack by...

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Gucci Presents: Men’s Tailoring (Director’s Cut)

From unexpected details that delight to world-class fabrics that entice, each perfectly crafted Gucci suit tells a story as individual as the man wearing it. Dedicated to the art of dressing well, the...

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Gucci Presents: The Jackie (Director’s Cut)

Kate Moss stars in a high-glamour game of pursuit. Featuring Fall 14's “Jackie Soft” handbag, the short film celebrates Gucci's jet-set style. Creative agency: Rem/Ruini Studio Production company:...

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LIVE FROM MILAN: The Gucci Women’s Spring/Summer 2015 Runway Show

Watch the livestream of the Gucci Women’s Spring/Summer 2015 Runway. Wednesday February 17th at 2pm CET

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Gucci Women’s Spring/Summer 2015 Runway Show

Eclectic. Sophisticated. International. Chic. With those words Gucci creative director Frida Giannini delivered a terrific spring collection full of rich textures, gorgeous colors and rigorous...

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Gucci Première Eau de Toilette, behind-the-campaign

A insider look at the new Gucci Première Eau de Toilette campaign, starring Blake Lively Director: Nicolas Winding Refn. Music credits:“Vanadium” by Del Naja, Dickinson (from the Massive Attack band)

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Blake Lively stars in Gucci Première Eau de Toilette

As captivating as the original fragrance but with a lighter point of view, Gucci Première Eau de Toilette is a flirty new scent. Watch the short film, shot in Los Angeles and starring Blake Lively....

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Gucci Presents: Women’s Spring/Summer 2015 Runway Report

"Eccentric, chic, international, glamorous," says Gucci creative director Frida Giannini of the Spring/Summer 2015 collection. Go beyond the runway in this exclusive behind-the-scenes video. Director:...

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“Stolen Moments" by Gucci Cosmetics

Starring Charlotte Casiraghi, the first ever Gucci Cosmetics campaign is a sensual glimpse into the remarkable world of the modern Gucci woman. CREDITS Director: Fabien Baron Cinematographer: Darius...

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Gucci Presents: A Conversation with Kris Knight

Canadian artist Kris Knight reimagines Gucci's historical Flora Print. Go inside his Toronto studio to discover the story behind Flora Knight. CREDITS Director: Franco Basaglia Music: "Oslo" by Blonde...

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Gucci Presents: "Special Delivery," a Holiday tale.

Fall into the holidays with our latest short film, a whimsical story about finding the perfect gift, even in the most unexpected moment.

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Gucci Guilty: The New Chapter (Rebel Edit) – MEA

Evan Rachel Wood and Chris Evans reprise their roles as the modern, risk-taking pair in the latest Gucci Guilty fragrance campaign. Directed by Frank Miller. Soundtrack by Friendly Fires and Bat For...

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Gucci Guilty, the New Chapter (Noir Edit)

Sultry with an edge of risk: Evan Rachel Wood and Chris Evans reprise their roles in the latest Gucci Guilty fragrance campaign. Directed by Frank Miller. Soundtrack by Friendly Fires and Bat For...

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Gucci Presents: The Riders

An exclusive look at the story behind the jump, starring Gucci Equestrian Ambassadors Edwina Alexander, Jessica Springsteen and Guillaume Canet.

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Gucci Guilty, the New Chapter (Noir Edit) – Full Version

Sultry with an edge of risk: Evan Rachel Wood and Chris Evans reprise their roles in the latest Gucci Guilty fragrance campaign. Directed by Frank Miller. Soundtrack by Friendly Fires and Bat For...

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Gucci Guilty, the New Chapter (Noir Edit) – Short version

Sultry with an edge of risk: Evan Rachel Wood and Chris Evans reprise their roles in the latest Gucci Guilty fragrance campaign. Directed by Frank Miller. Soundtrack by Friendly Fires and Bat For...

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Gucci Men’s Fall/Winter 15-16 Runway Show

Modern romantics. Contemporary non-conformists. The Men's Fall/Winter 2015-16 runway collection celebrates a confident urbanite's individual style. His wardrobe worked printed fabrics, smatterings of...

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Gucci Men’s Fall/Winter 2015-16 Runway Show

The Gucci Men's Fall/Winter 2015-16 runway collection celebrates the individual, eclectic style of today modern urbanites. Music Credits: Blonde Redhead: "The One I Love" (Kobalt Music Publishing)

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Gucci Women’s Fall/Winter 2015-16 Runway Show

The Fall/Winter 2015-2016 womenswear runway show in its entirety. Music credits: Penny Sparkle by Blonde Redhead - Kobalt

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First Look: Gucci Cosmetics’ New Spring Summer 2015 Color Collection

Inspired by the Spring Summer 2015 runway show, the new Gucci Cosmetics collection is a master class in vibrant sensuality. Watch the look come to life in our exclusive behind-the-scenes video and...

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Gucci x Lykke Li : Just Like a Dream

Singer Lykke Li stars in our latest film—a dreamscape of music, fashion and creative inspiration. Music Credits: Song: "Just like a dream" Artist: Lykke Li Composition and Music by L.L.Zachrisson,...

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Gucci Havana Sunglasses

A private pool party, an unexpected guest and one memorable pair of shades. Shot on location in the canyons above Malibu, the short film stars the new Gucci Havana Collection of retro-inspired...

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Growing Tall

GUCCI news. Growing Tall.

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Gucci Cruise 2016: A Fashion Story

GUCCI news. Gucci Cruise 2016: A Fashion Story.

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Gucci Cruise 2016 | The Director’s Cut

GUCCI news. Gucci Cruise 2016 | The Director’s Cut.

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Gucci Cruise 2016 Fashion Show | A Preview

GUCCI news. Gucci Cruise 2016 Fashion Show | A Preview.

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The Tastemaker

GUCCI news. The Tastemaker.

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Gucci Men’s Spring Summer 2016

GUCCI news. Gucci Men’s Spring Summer 2016.

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Gucci Bamboo: Introducing the New Fragrance for Her

GUCCI news. Gucci Bamboo: Introducing the New Fragrance for Her.

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The Gucci Fall Winter 2015 Campaign

GUCCI news. The Gucci Fall Winter 2015 Campaign.

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The Cruise 2016 Campaign — A Short Edit

GUCCI news. The Cruise 2016 Campaign — A Short Edit.

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The Cruise 2016 Campaign — The Director’s Cut

GUCCI news. The Cruise 2016 Campaign — The Director’s Cut.

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Gucci Women’s Spring Summer 2016 Fashion Show

GUCCI news. Gucci Women’s Spring Summer 2016 Fashion Show.

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Gucci Infinite Eyes Look

GUCCI news. Gucci Infinite Eyes Look.

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Gucci Infinite Eye Look

GUCCI news. Gucci Infinite Eye Look.

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No Longer / Not Yet: An Art Exhibition in Shanghai

GUCCI news. No Longer / Not Yet: An Art Exhibition in Shanghai.

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From New York to Tokyo

GUCCI news. From New York to Tokyo.

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Gucci Gift Giving, featuring the Cruise 2016 Collection by Alessandro Michele

GUCCI news. Gucci Gift Giving, featuring the Cruise 2016 Collection by Alessandro Michele.

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Gucci Spring Summer 2016 Campaign

GUCCI news. Gucci Spring Summer 2016 Campaign.

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Gucci Spring Summer 2016 Campaign Film

GUCCI news. Gucci Spring Summer 2016 Campaign Film.

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Gucci Men’s Fall Winter 2016 Fashion Show: Director’s Cut

GUCCI news. Gucci Men’s Fall Winter 2016 Fashion Show: Director’s Cut.

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